Mission Leading the Murray Valley citrus industry to sustained profitability through communication, research, extension, market information, promotion and environmental responsibility

Vision

Success in Citrus

Values
* Ethical, accountable and professional behaviour.
* Cost efficient and effective services to growers and industry partners.
* Leadership in market development, product development and change.
* Partnership in the network of service providers to all sectors of the industry.
* Cultivation of strategic partnerships.
* Recognition of the need to be flexible in response to market opportunities.
* Striving to understand and meet client needs.
* Respects the value of our staff and rewards team performance.
* Encouragement of environmental responsibility and sustainable production.
* Support of safe food production.
* Promotion of professional development of all Board members and staff.

Citrus in the Murray Valley

Citrus production in the Murray Valley stretches from the South Australian /Victorian border south east through the highly productive areas of Sunraysia, Mid Murray (Swan Hill and Barham) to the area surrounding Wangaratta. Broadly speaking it covers a distance of more than 600 kilometres along the Murray River. There are over 50 registered Approved Receivers (packers and processors), and a number of merchants in the Murray Valley area. Merchants handling fresh citrus are predominantly located in the capital city markets whilst the packers and processors are generally located in the production area.
Location of the Murray Valley Citrus Board Area