The Murray Valley Citrus Board is a Statutory Body
established by the Murray Valley Citrus Acts 1989 of Victoria
and New South Wales.
In June 2004, the Board was reconstituted under the Agricultural Industry
Development Act (1990) of Victoria.
Mission
Leading the Murray
Valley citrus industry to
sustained profitability through communication, research, extension, market
information, promotion and environmental responsibility
Vision
Success in
Citrus
Values
Ethical, accountable and professional behaviour.
- Cost efficient and
effective services to growers and industry partners.
- Leadership in market
development, product development and change.
- Partnership in the network
of service providers to all sectors of the industry.
- Cultivation of strategic
partnerships.
- Recognition of the need to
be flexible in response to market opportunities.
- Striving to understand and
meet client needs.
- Respects the value of our
staff and rewards team performance.
- Encouragement of
environmental responsibility and sustainable production.
- Support of safe food
production.
- Promotion of professional
development of all Board members and staff.
Citrus
in the Murray Valley
Citrus production in the Murray
Valley stretches from the
South Australian /Victorian border south east through the highly productive
areas of Sunraysia, Mid Murray (Swan Hill and Barham) to the area surrounding Wangaratta.
Broadly speaking it covers a distance of more than 600 kilometres
along the Murray River. There are over 50
registered Approved Receivers (packers and processors), and a number of
merchants in the Murray
Valley area. Merchants
handling fresh citrus are predominantly located in the capital city markets
whilst the packers and processors are generally located in the production
area.
Location of the Murray
Valley Citrus Board Area